Press Releases | Public Credentials
Last updated on 19 Sept 2026
Campaign Asia-Pacific · Singapore · 15 Jun 2016 · EARLIEST MENTION
Facebook's Creative Shop wants to move people, not jobs
Gabey Goh. Lists PockeTVC as a new offering alongside Canvas, Carousel and Slideshow. Fergus O’Hare quoted. Fourteen months before the widely cited launch date.
https://www.campaignasia.com/article/facebooks-creative-shop-wants-to-move-people-not-jobs/426771
Campaign · UK and US editions · 17 Oct 2016
Facebook introduces Marketing 3.0 model
Sara Kimberley. Notes Facebook is pushing its new PockeTVC ad model. The only European news piece from 2016.
https://www.campaignlive.co.uk/article/facebook-introduces-marketing-30-model/1412444
B&T · Australia · 3 Aug 2017
Facebook Shares Tips On Adapting TV Ads For Mobile
The five PockeTVC principles. Ran a day ahead of Adweek.
https://www.bandt.com.au/facebook-shares-tips-adapting-tv-ads-mobile/
Adweek · United States · 4 Aug 2017
Facebook Wants to Help Brands Tailor Their TV Ads for Mobile
Lauren Johnson. The formal reveal, describing a pilot that had run for more than a year. Does not name May Seow.
https://www.adweek.com/digital/facebook-wants-to-help-brands-tailor-their-tv-ads-for-mobile/
LatinSpots · Argentina · Spanish · 4 Aug 2017 · NAMED · QUOTED
Facebook y un nuevo recurso para adaptar videos de TV al móvil
Quoted twice as Global Story Director, Facebook Creative Shop. Cites the 1.7-second mobile scroll speed. The only Latin American coverage found.
NowyMarketing · Poland · Polish · 7 Aug 2017 · NAMED · QUOTED
Facebook Creative Shop uruchomił PockeTVCs
Quoted at length as Global Story Director. The only Central and Eastern European coverage found.
My Startup World · UAE · MENA · 14 Aug 2017
How To: Adapt Your TV Commercials for Facebook and Instagram
The five principles, using the standard low-cost, low-barrier framing.
https://mystartupworld.com/how-to-adapt-your-tv-commercials-for-facebook-and-instagram/
Mumbrella · Australia · 21 Aug 2017 · NAMED
How to turn a TVC into a Facebook ad, the PockeTVC way
Josie Tutty. Names May Seow as heading the team reinventing existing creative for mobile, through a new global program known as PockeTVC. Naomi Shepherd also named. The best single citation: the headline is the programme and the body is her. Full quotes sit behind Mumbrella Pro.
https://mumbrella.com.au/how-to-turn-a-tvc-into-a-facebook-ad-the-pocketvc-way-465728
Creative Review · United Kingdom · 10 Nov 2017 · SCALE DATAPOINT
Insights: Simple ways to adapt TV adverts for Facebook and Instagram
Facebook and Instagram partner content. Carries the line: as of January 2017, the Creative Shop has helped over 250 clients around the world to create highly effective PockeTVCs. This is the reach number that can be cited.
https://www.creativereview.co.uk/adapt-tv-adverts-for-facebook-and-instagram/
Arabian Marketer · UAE · MENA · 2017, date not shown
Facebook Assists MENA Marketers To Optimize TV Ads For Mobile
MENA-localised launch story. Terry Kane quoted.
https://arabianmarketer.ae/facebook-assists-mena-marketers-to-optimize-tv-ads-for-mobile/
Campaign Asia-Pacific · Singapore · 15 Jun 2016 · EARLIEST MENTION
Facebook's Creative Shop wants to move people, not jobs
Gabey Goh. Lists PockeTVC as a new offering alongside Canvas, Carousel and Slideshow. Fergus O’Hare quoted. Fourteen months before the widely cited launch date.
https://www.campaignasia.com/article/facebooks-creative-shop-wants-to-move-people-not-jobs/426771
Campaign · UK and US editions · 17 Oct 2016
Facebook introduces Marketing 3.0 model
Sara Kimberley. Notes Facebook is pushing its new PockeTVC ad model. The only European news piece from 2016.
https://www.campaignlive.co.uk/article/facebook-introduces-marketing-30-model/1412444
B&T · Australia · 3 Aug 2017
Facebook Shares Tips On Adapting TV Ads For Mobile
The five PockeTVC principles. Ran a day ahead of Adweek.
https://www.bandt.com.au/facebook-shares-tips-adapting-tv-ads-mobile/
Adweek · United States · 4 Aug 2017
Facebook Wants to Help Brands Tailor Their TV Ads for Mobile
Lauren Johnson. The formal reveal, describing a pilot that had run for more than a year. Does not name May Seow.
https://www.adweek.com/digital/facebook-wants-to-help-brands-tailor-their-tv-ads-for-mobile/
LatinSpots · Argentina · Spanish · 4 Aug 2017 · NAMED · QUOTED
Facebook y un nuevo recurso para adaptar videos de TV al móvil
Quoted twice as Global Story Director, Facebook Creative Shop. Cites the 1.7-second mobile scroll speed. The only Latin American coverage found.
NowyMarketing · Poland · Polish · 7 Aug 2017 · NAMED · QUOTED
Facebook Creative Shop uruchomił PockeTVCs
Quoted at length as Global Story Director. The only Central and Eastern European coverage found.
My Startup World · UAE · MENA · 14 Aug 2017
How To: Adapt Your TV Commercials for Facebook and Instagram
The five principles, using the standard low-cost, low-barrier framing.
https://mystartupworld.com/how-to-adapt-your-tv-commercials-for-facebook-and-instagram/
Mumbrella · Australia · 21 Aug 2017 · NAMED
How to turn a TVC into a Facebook ad, the PockeTVC way
Josie Tutty. Names May Seow as heading the team reinventing existing creative for mobile, through a new global program known as PockeTVC. Naomi Shepherd also named. The best single citation: the headline is the programme and the body is her. Full quotes sit behind Mumbrella Pro.
https://mumbrella.com.au/how-to-turn-a-tvc-into-a-facebook-ad-the-pocketvc-way-465728
Creative Review · United Kingdom · 10 Nov 2017 · SCALE DATAPOINT
Insights: Simple ways to adapt TV adverts for Facebook and Instagram
Facebook and Instagram partner content. Carries the line: as of January 2017, the Creative Shop has helped over 250 clients around the world to create highly effective PockeTVCs. This is the reach number that can be cited.
https://www.creativereview.co.uk/adapt-tv-adverts-for-facebook-and-instagram/
Arabian Marketer · UAE · MENA · 2017, date not shown
Facebook Assists MENA Marketers To Optimize TV Ads For Mobile
MENA-localised launch story. Terry Kane quoted.
https://arabianmarketer.ae/facebook-assists-mena-marketers-to-optimize-tv-ads-for-mobile/
Campaign Asia-Pacific · Singapore · 15 Jun 2016 · EARLIEST MENTION
Facebook's Creative Shop wants to move people, not jobs
Gabey Goh. Lists PockeTVC as a new offering alongside Canvas, Carousel and Slideshow. Fergus O’Hare quoted. Fourteen months before the widely cited launch date.
https://www.campaignasia.com/article/facebooks-creative-shop-wants-to-move-people-not-jobs/426771
Campaign · UK and US editions · 17 Oct 2016
Facebook introduces Marketing 3.0 model
Sara Kimberley. Notes Facebook is pushing its new PockeTVC ad model. The only European news piece from 2016.
https://www.campaignlive.co.uk/article/facebook-introduces-marketing-30-model/1412444
B&T · Australia · 3 Aug 2017
Facebook Shares Tips On Adapting TV Ads For Mobile
The five PockeTVC principles. Ran a day ahead of Adweek.
https://www.bandt.com.au/facebook-shares-tips-adapting-tv-ads-mobile/
Adweek · United States · 4 Aug 2017
Facebook Wants to Help Brands Tailor Their TV Ads for Mobile
Lauren Johnson. The formal reveal, describing a pilot that had run for more than a year. Does not name May Seow.
https://www.adweek.com/digital/facebook-wants-to-help-brands-tailor-their-tv-ads-for-mobile/
LatinSpots · Argentina · Spanish · 4 Aug 2017 · NAMED · QUOTED
Facebook y un nuevo recurso para adaptar videos de TV al móvil
Quoted twice as Global Story Director, Facebook Creative Shop. Cites the 1.7-second mobile scroll speed. The only Latin American coverage found.
NowyMarketing · Poland · Polish · 7 Aug 2017 · NAMED · QUOTED
Facebook Creative Shop uruchomił PockeTVCs
Quoted at length as Global Story Director. The only Central and Eastern European coverage found.
My Startup World · UAE · MENA · 14 Aug 2017
How To: Adapt Your TV Commercials for Facebook and Instagram
The five principles, using the standard low-cost, low-barrier framing.
https://mystartupworld.com/how-to-adapt-your-tv-commercials-for-facebook-and-instagram/
Mumbrella · Australia · 21 Aug 2017 · NAMED
How to turn a TVC into a Facebook ad, the PockeTVC way
Josie Tutty. Names May Seow as heading the team reinventing existing creative for mobile, through a new global program known as PockeTVC. Naomi Shepherd also named. The best single citation: the headline is the programme and the body is her. Full quotes sit behind Mumbrella Pro.
https://mumbrella.com.au/how-to-turn-a-tvc-into-a-facebook-ad-the-pocketvc-way-465728
Creative Review · United Kingdom · 10 Nov 2017 · SCALE DATAPOINT
Insights: Simple ways to adapt TV adverts for Facebook and Instagram
Facebook and Instagram partner content. Carries the line: as of January 2017, the Creative Shop has helped over 250 clients around the world to create highly effective PockeTVCs. This is the reach number that can be cited.
https://www.creativereview.co.uk/adapt-tv-adverts-for-facebook-and-instagram/
Arabian Marketer · UAE · MENA · 2017, date not shown
Facebook Assists MENA Marketers To Optimize TV Ads For Mobile
MENA-localised launch story. Terry Kane quoted.
https://arabianmarketer.ae/facebook-assists-mena-marketers-to-optimize-tv-ads-for-mobile/
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Every publicly findable article naming PockeTVC, Create to Convert, MobileWorks or May Seow.